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At Utilization Solutions, our tagline says it all “We Make PAs/NPs Work for You!” From matching you with the perfect Physician Assistant (PA) or Nurse Practitioner (NP) for your practice to creating and implementing solutions for improving your practice’s efficiency and increasing its profitability, Utilization Solutions’ complete range of consulting services helps your practice grow on every level through the proper use of PAs/NPs.

Our company was founded in 2009 in North Carolina. We currently offer our services to practices and healthcare entities nationwide and beyond. Because we have experience both working as PAs/NPs and as practice owners, we’re able to better understand the challenges your practice is facing. We work with our team to address your project needs. Our clients appreciate this unique insight into the industry and the solutions it allows us to create.

If you’re interested in talking to us about any of our services:

Contact Lisa Shock, MHS, PA-C

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Meet Our Team


Lisa Shock

For more than 15 years, Lisa P. Shock has been working in a variety of healthcare settings. With 5 years of practice ownership and greater than 15 years of clinical experience as a Physician Assistant (PA), Lisa’s added expertise in state legislation and reimbursement allows her to help others utilize PAs to their fullest potential.

Lisa founded Utilization Solutions in Healthcare in 2009. USH is a medical practice management and consulting firm that helps practices, hospitals and health systems thrive through the proper use of PAs and Nurse Practitioners (NPs).

She enjoys part time clinical practice and teaches geriatric medicine and long-term care as a Duke PA Program faculty member. Lisa Shock assists in curriculum design and the recruitment of PA students to participate in the Duke Geriatric Education Center (GEC) initiatives, where she also serves on faculty.  She enjoys participating in design and completion of quality improvement projects impacting long-term care.

Her previous position as Associate Vice President of Care Transformation at Cornerstone Healthcare in High Point, NC allowed her to promote and engage clients in their transformation from volume based to value based health care delivery. She initiated innovative population health strategies to add value to healthcare organizations facing the challenges of healthcare reform, population health, care coordination, and resource utilization.

Lisa is currently one of the only PAs nationwide with active experience in outpatient medicine, inpatient medicine, administration, consulting, and academics.

Lisa’s added credentials include:

  • Appointed Member, American Academy of Physician Assistants (AAPA) Professional Practice Commission, 2011-2013
  • Appointed member, BCBSNC Provider Advisory Group, 2011-2014.
  • PA Advisory Council Member – North Carolina Medical Board, 2003-2005, 2012-2014
  • North Carolina Medical Society Leadership Scholar, 2011-2012
  • 2008 Make Mine a Million Dollar Business Award through Count Me In for women-owned businesses
  • Former President of the North Carolina Academy of Physician Assistants (NCAPA)
  • Appointed member, Quality and Health Information Technology Committee and Accountable Care Organization Committees, North Carolina Medical Society
  • Assistant Consulting Professor, Duke University Physician Assistant Program
  • Adjunct Faculty, UNC-Chapel Hill School of Nursing

Meet Marian Cranford

For more than 35 years, Marian Cranford has been working in a variety of healthcare settings. With greater than 35 years of clinical experience as a Physician Assistant (PA), Marian’s added expertise in state legislation, hospital regulations and reimbursement allows her to help others utilize PAs to their fullest potential.

We help improve patient care, increase profits, and create a more efficient workplace.

Marian’s credentials include:

  • North Carolina Medical Society Leadership Scholar, 2010-2011
  • Clinical Instructor, Department of Obstetrics and Gynecology,
    UNC Hospitals, Chapel Hill, NC
  • American Burn Association (ABA), Member, 1982-2004
  • North Carolina Academy of Physician Assistants (NCAPA), Fellow
  • Durham-Orange County Medical Society, Member, Executive Committee (2009)
  • Secretary-Treasurer (2010-present)
  • Instructor, Surgeon Assistant Program, School of Medicine, Chapel Hill, NC

Meet Rebbekah White – Webmaster

Rebbekah White of Advantage Marketing for You prides herself at staying on the cutting edge of technology and marketing that works in today’s fast changing world. Some of her specialties include podcasting, audio and video marketing, customized WordPress websites, compelling graphics for eBook covers, Social media integration, mobile website integration and applications.

She continually tests and studies new techniques in order to propel her clients to a greater level of success on the internet.

Rebbekah’s Credentials:

  • Opened Advantage Marketing For You in 2002
  • WordPress Customization Specialist
  • Social Media and Integration Specialist
  • Audio and Video Editing
  • Graphics design
  • Virtual Assistance


For more information or to set up a consultation please fill in the contact form below: